1. CRISIS-PLANNING & RESPONSE

Crisis comes in two distinct categories: Sudden and Smoldering. Its objective, however, is the same: to destroy an organization's trustworthiness and integrity; do irreparable damage to its good name or reputation, adversely impact an organization's ability to compete.

Click on links below and read our articles.

• JetBlue '07 Valentine’s Day crisis—The case for Chief Reputation Officer (CRO).

• Crisis intensifiers: From Mild to Radioactive—why crisis sometimes gets out of hand.

• Twenty three months in the Pen. A blessing in disguise for Michael Vick.

• Grading the responses in some famous Organizational CRISES

   2.    THE POWER OF PR

   3.    Workplace Diversity

   4.   organization Reputation

In quoting Warren Buffett: "If you lose dollars for the firm by bad decisions, I will be very understanding. If you lose reputation for the firm, I will be ruthless."

An organization’s reputation is described as the collective opinion of stakeholders and its various publics toward an organization. Largely based on impressions formed over time from firsthand experiences with the organization, while shopping at a store, using organizations’ facilities; on the telephone with customer service, or service calls with service personnel. Read the rest of the article

   5.   The power of First Impression

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