Masters degree in Communication Management; &
Post Baccalaureate Certificate in Strategic Public Relations
and Integrated Communication (Towson University, Towson, Maryland)
Bachelor's Degree in Accounting (Shaw
University, Raleigh, NC)
Comfortable both as a PR manager and as a
hands-on technician
Vision, a team player, values-driven
leadership style
Web technology literate (Web design, Content
management, Update. Proficient in HTML, script deployment, SEO, etc.)
Excellent in one-on-one coaching, small group
training and conference keynote address
Expertise in building, managing and protecting
individual's and organization's reputation
Individual's Crisis Management
Meeting and Conference planning support
Lectures and
Workshops on:
Public
Relations:
The theory of public relations focused on PR tools,
such as press releases, PSA's, op-ed, billboard designs, brochures, business
cards, letter head, website design and management; and practice of public
relations, focused on case studies and campaign strategies.
Strategies for effective
organizational communication: diversity training, customer service, audience
identification; S.W.O.T
analysis; message adaptation, diversity, customer relations, more.
Public
Speaking and Presentation mastery, including spokesperson development
Crisis
management and communication:
Special courses designed to respond to rapidly evolving
issues in media and media technology.
Experience:
PR/Communication Consultant
Smart Expressions: Strategic Public Relations, Communication and Crisis
Management (Established 1997) Consulting, project support, seminars,
workshops
Head of Department, Communication (2004-2006) Jesus House Baltimore, a non-profit church organization--a branch of the
Redeemed Christian Church of God Baltimore, MD.
Research
work:
Managing
FEMA's reputation after Hurricane Katrina--A
rhetorical based investigation of the crisis on the Federal Emergency
Management Agency's reputation and legitimacy; possible crisis survival from
perceived catastrophic reputational damage.
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